CNET: Twitter, NFL and Bud Light say fans will be able to celebrate a touchdown virtually with players

CNET: Twitter, NFL and Bud Light say fans will be able to celebrate a touchdown virtually with players. “On Tuesday, the NFL, Twitter and Bud Light said that players will see tweets and videos from their fans displayed on a screen in the end zone during a game’s big moments such as a touchdown, allowing the athletes to react to the online chatter through a camera. Called the ‘Bud Light Showtime cam,’ the three companies say it will allow players to showcase their personalities and connect with their fans in real-time. Twitter users who tweet about the games using #ShowtimeCam and #BudLightSweepstakes could get their tweets featured and seen by the players.”