Washington State University: Facebook political ads more partisan, less negative than TV

Washington State University: Facebook political ads more partisan, less negative than TV. “More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political Science Review, also found that Facebook political ads were more partisan, less negative and less issue-focused than those on TV.”

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