New York University: New Tool to Analyze Political Advertising on Facebook Reveals Massive Discrepancies in Party Spending on Presidential Contest

New York University: New Tool to Analyze Political Advertising on Facebook Reveals Massive Discrepancies in Party Spending on Presidential Contest. “Designed to help reporters, researchers, thought leaders, policy makers, and the general public easily analyze political ads on Facebook ahead of the 2020 U.S. elections, the web-based tool allows users to search by state, as well as major political races, to identify trends in how ads are targeted to specific audiences and what messages are being used, who is funding each ad, and how much they are spending to disseminate them.”

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