Beyond the gallery wall: Art world retrains the public, virtually (Christian Science Monitor)

Christian Science Monitor: Beyond the gallery wall: Art world retrains the public, virtually. “When a pipe burst in January at the Center for Maine Contemporary Art, it caused a flood that shuttered the popular museum in Rockland for a few months. The crisis forced a deep dive into technology to keep audiences engaged – and it left the CMCA staff better prepared for the pandemic-related shutdown in mid-March. ‘The flood gave us a head start so that when COVID hit, we could respond rapidly and continue to offer the three-dimensional, virtual tours that we’d just produced,” says CMCA Executive Director Suzette McAvoy. “We’d also received some great feedback by then, so we were awarded a grant that has helped us move forward.’ As museums and art galleries look for the resources to stay open and preserve staffing, some are finding that a hybrid approach – part virtual, part in-person – is the best way to engage with the public.”

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