EurekAlert: Extent of India’s COVID nudge campaign revealed. “India has reported nearly five million COVID-19 cases and well over 80,000 deaths (as of 16 September 2020), making the country one of the worst hit in the world. But an even greater tragedy may have unfolded had India’s government not used nudge theory to maintain one of the world’s strictest and longest lockdowns in the first quarter of the year. This is the view of a new study by Ramit Debnath and Dr Ronita Bardhan from Cambridge’s Behaviour and Building Performance Group, Department of Architecture.” Never heard of nudge theory? Here’s a quick explanation.