Fast Company: Why do people share political memes? It’s not always about changing anyone’s point of view

Fast Company: Why do people share political memes? It’s not always about changing anyone’s point of view . “Regardless of which side of the political divide (chasm?) you currently sit—or which gender you identify with—a new Harris Poll conducted exclusively for Fast Company reveals that 55% of Americans have shared a political meme in the past three months. Broken down by platform, 90% say they’ve shared a political meme on Facebook at some point (the top spot to post among respondents), and 59% posted one on Twitter. Fifty-four percent are sharing more this year than they did last. And over a third share them daily.”

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