‘Re-architecting the entire process’: How Vice is preparing for life after the third-party cookie (Digiday)

Digiday: ‘Re-architecting the entire process’: How Vice is preparing for life after the third-party cookie. “Vice Media Group pulls in 57.5 million global unique visitors a month, according to Comscore; Vice itself says it has a global audience of ‘more than 350 million individuals.’ But only a minority of those users are logged in at any time. With third-party cookies soon to be obsolete and Apple clamping down on the free-for-all sharing of mobile IDs, Vice’s first-party data strategy aims to improve its registration process and double down on contextual ads.”

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