Poynter: The pandemic has been disastrous for advertising but political spending will bail it out

Poynter: The pandemic has been disastrous for advertising but political spending will bail it out. “Ad Age reports that political spending is about to bail out the industry’s overall 2020 performance. Total ad sales were down 7.2% in the first and second quarters, with digital sales up 5.7%. Traditional ‘linear media’ fell 23.1%.” I live in North Carolina, also known as Swing State Hell. When I watch the news with Granny, 90% of the commercials are political ads. It’s awful.

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