University of Texas at Austin: Getting Fewer ‘Likes’ on Social Media Elicits Emotional Distress Among Adolescents

University of Texas at Austin: Getting Fewer ‘Likes’ on Social Media Elicits Emotional Distress Among Adolescents. “Study participants helped test drive a new program that allowed them to create a profile and interact with same-age peers by viewing and ‘liking’ one another’s profiles. Likes received were tallied, and a ranking of the various profiles displayed them in order of most to least liked. In actuality, likes were assigned by computer scripts. Participants were randomly assigned to receive either few likes or many likes relative to the other displayed profiles. In a post-task questionnaire, students in the fewer likes group reported more feelings of rejections and other negative emotions than those who received more likes.”

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