EurekAlert: How Steak-umm became a social media phenomenon during the pandemic

EurekAlert: How Steak-umm became a social media phenomenon during the pandemic. “n addition to looking at data from the Steak-umm Twitter account, the researchers also analyzed a random sample of 1,000 tweets that mentioned or replied to Steak-umm. All of the tweets were from a two-week period in April. Four key themes emerged from that analysis – all of them supportive of the Steak-umm brand.”

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