Move over, Instagram influencers: The magic of TikTok is authenticity (CNET)

CNET: Move over, Instagram influencers: The magic of TikTok is authenticity. “With people spending more time at home during the coronavirus pandemic, there’s been a noticeable shift in the kinds of content posted online. These days, you won’t see many photos of sunny Hawaiian vacations or over-the-top parties. Instead, platforms like TikTok have flooded social media feeds with pajama-clad, makeup-free creators trying to stay entertained by posting everything from simple skits to rants to candid moments.”

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