BNN: Google tries to turn YouTube into a major shopping destination

BNN: Google tries to turn YouTube into a major shopping destination. “The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google. The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation.”

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