CNN: McDonald’s social media person cries for help: I am more than just the McRib

CNN: McDonald’s social media person cries for help: I am more than just the McRib. “Many companies have tried injecting more personality into their Twitter feeds to humanize their brands. Companies often interact with each other on Twitter. Many of them are competitive: Dunkin’ and Wendy’s got into a Twitter spat in mid-October. But the McDonald’s Twitter conversation was actually heartwarming. Here’s how it all went down.”