EurekAlert: National campaign to capture stories of hope and transformation through living donation

EurekAlert: National campaign to capture stories of hope and transformation through living donation. “The Transplant Research and Education Center (TREC), in partnership with the Terasaki Institute for Biomedical Innovation and One Lambda, Inc. (onelambda.com), part of Thermo Fisher Scientific and leading producer of in vitro diagnostic products for the HLA transplant community, has launched a six-month mass media campaign for kidney and transplant patients, living donors, and medical providers to raise awareness about the innovative resources available through the Living Donation Storytelling Project. The campaign aims to capture the stories of 500 living donors and inspire, educate and promote living donor kidney transplant (LDKT).”

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