MarketWatch: YouTube kid influencers are marketing junk food from McDonald’s, Coke and others to children

MarketWatch: YouTube kid influencers are marketing junk food from McDonald’s, Coke and others to children. “Kid influencers are marketing junk food and sugary drinks to billions of viewers through product placement, a new study published in the journal Pediatrics found. Researchers analyzed 418 YouTube videos from the five most-watched kid influencers on the platform in 2019 and found that of the 179 videos that featured food or drinks, about 90% promoted unhealthy branded items like fast food.”

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