TechCrunch: TikTok tests a Learn tab to showcase education and how-to videos

TechCrunch: TikTok tests a Learn tab to showcase education and how-to videos. “How-to videos have been some of the most popular content on YouTube over the years, and now, to grow engagement and the pool of users that it appeals to, the upstart video app TikTok is getting in on the action, too. After launching a dedicated ‘Learn On TikTok’ hashtag (#LearnOnTikTok) earlier this summer with a slate of premium creators producing videos for it, multiple users and social media watchers (thanks Matt) are reporting sightings of a new menu item called ‘Learn.'”

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