The Markup: Introducing Simple Search

The Markup: Introducing Simple Search. “In July, The Markup’s Adrianne Jeffries and Leon Yin published an investigation showing Google products took up a huge amount of real estate on search results pages in our sample. They analyzed 15,000 popular search results and found that the search engine gave 41 percent of the first page and 63 percent of the first screen on mobile devices to Google properties and what the company calls ‘direct answers,’ which are populated with information copied from other sources. In more than half of those searches, Google gave 75 percent of the search page to itself. We built a browser extension, Simple Search, to show you just the ‘traditional’ search results.”

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