The Bejinger: The Expat Influencers Taking Chinese Social Media by Storm

The Bejinger: The Expat Influencers Taking Chinese Social Media by Storm. “While the cult of personality surrounding social media influencers is a worldwide phenomenon, in China, devotion to KOLs – or key opinion leaders – stands in a league of its own. Millions of video content producers share their opinions and slices of life on social media platforms, with more and more expats cashing in on the craze…. To help you navigate this evolving world of internet celebrity, we’ve rounded up a few accounts that are quickly becoming the new face of foreign-China, much to the delight of Chinese netizens.”

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