BuzzFeed News: Instagram’s Redesign Is Pushing Its TikTok Clone. “Instagram is rolling out a redesign today that puts Reels, its TikTok clone, literally front and center. The new layout puts the Reels icon — a little movie clapper — in the center bottom spot, where the + button to upload a photo used to be. Next to Reels is the shopping icon. Notifications and the upload button have been moved to the top corner.” If the headlines in my Google Alerts are any indication, the redesign is … not loved.