CNET: Universal blockbuster movies will stay longer in theaters than smaller flicks before renting online

CNET: Universal blockbuster movies will stay longer in theaters than smaller flicks before renting online. “Universal’s new deal with a theater chain — Cinemark, this time — will let the film studio rent its new movies online dramatically sooner than ever before, but the latest agreement has a twist: If a Universal movie scores $50 million or more at the box office in its opening weekend (which gigantic franchises like Fast & Furious and Jurassic World uniformly do), that flick gets to stay in theaters exclusively for 31 days, or five weekends. If the movie doesn’t hit the $50 million mark, it can be released to rent online just 17 days after its big-screen premiere, or three weekends.”

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