Study: How Facebook Pushes Users, Especially Conservative Users, Into Echo Chambers (UVA Today)

UVA Today: Study: How Facebook Pushes Users, Especially Conservative Users, Into Echo Chambers . “Analyzing opt-in user data from 2012 to 2016, Brent Kitchens, Steven L. Johnson and Peter Gray, all faculty members in UVA’s McIntire School of Commerce, found that all three social media sites [Reddit, Facebook, and Twitter] connect their users to a more diverse range of news sources than they would otherwise visit. However, Facebook tends to polarize users, particularly conservative users, more than other social media platforms. In fact, the researchers found that typical conservative users, in months when they visited Facebook more than usual, read news that was about 30% more conservative than the online news they would typically read. Users who visited Reddit more than usual, on the other hand, read news that was about 50% more moderate than what they would typically read.”

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