The Mayor: Finnish town offers a free home in exchange for social media marketing

The Mayor: Finnish town offers a free home in exchange for social media marketing. “In a bid to make a name for the city they govern, officials in the Finnish municipality of Luumäki have come up with an ingenious marketing scheme – offering a rent-free home to a family that is willing to promote the town on social media. The winning family will be telling the story of their life in Luumäki through its official Facebook and Instagram accounts, bringing some much-needed attention to its area.”

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