Rolling Stone: Social Media, Not Streaming, Is the Music Industry’s Future

Rolling Stone: Social Media, Not Streaming, Is the Music Industry’s Future. “What’s the fastest-growing profit center in the record business? For years, there’s been one easy answer: streaming. Yet that’s not the case anymore, according to someone in the know — Steve Cooper, the CEO of Warner Music Group. Warner generated over $3.8 billion in recorded music revenues in the last year, with some 63% of that coming from the likes of Spotify, Apple Music and YouTube. But Cooper made an oddly-under-the-radar revelation to analysts when Warner released its latest financials on November 23rd.”

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