The Hottest Campaign Ads on Twitter Didn’t Really Work: Study (Daily Beast)

Daily Beast: The Hottest Campaign Ads on Twitter Didn’t Really Work: Study. “At various junctures during the 2020 campaign an attack ad would pop online that had observers on Twitter buzzing about how devastating for Donald Trump it would be. Except, more often than not, the ads weren’t effective, at least not for the nominal point of the election: persuading on-the-fence voters to back Joe Biden. That’s the conclusion the Democratic Party’s top super PAC reached after doing analytical research into a handful of spots that went viral on Twitter.”

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