Washington Post: How Google is hurting local news

Washington Post: How Google is hurting local news. “As an example, we examined the proportion of local and national search results for ‘early voting’ that Google News returned Oct. 26, before the 2020 election. Certainly at least some people searching for that term hoped to get information about local or state early voting information. However, only 20 percent of the top 10 returned searches were from local outlets. If readers kept scrolling past the 20th result, they would eventually find local outlets. But national outlets were the most common sources returned in the top results — and therefore more likely to be clicked. In the top two results, national outlets’ stories appeared 56 percent of the time. Google News’s top pick was a national outlet almost 74 percent of the time.”

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