K-pop in 2021: Social media-friendly musicians survive pandemic (Korea Times)

Korea Times: K-pop in 2021: Social media-friendly musicians survive pandemic. “K-pop is tech-savvy. K-pop artists were able to build a global fandom thanks to their strategic use of YouTube and social media to interact with their fans abroad. Considering its tech-friendly nature, it’s no surprise K-pop is remaining strong despite the pandemic. K-pop musicians’ bonds with global fans are stronger than one might expect, partly because their decades-old relationships were built online, according to a K-pop expert.”

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