Digital Disconnect: Exploring the Influence of Social Media on Electronic Music in the Past Decade (Electronic Beats)

Electronic Beats: Digital Disconnect: Exploring the Influence of Social Media on Electronic Music in the Past Decade. “Social Media is an inextricable part of life in the 21st century. From DJs rising to fame on Instagram, new genres being introduced through viral hits on Soundcloud and YouTube, bedroom productions turn into chart-topping, Grammy-winning hits on TikTok, the music industry, as we know it today, is unimaginable without it. In this first excerpt from one of the essays featured in the Electronic Beats book, Caroline Whiteley traces how a decade of declining reliance on traditional media for musical discoveries and an increase of social media usage has shaped the electronic music landscape we know today.”

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