TechCrunch: Pinterest launches an AR-powered try-on experience for eyeshadow

TechCrunch: Pinterest launches an AR-powered try-on experience for eyeshadow. “Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is allowing try-on with 4,000 shades from brands like Lancome, YSL, Urban Decay and NYX Cosmetics.”