Poynter: How The Star Tribune is building its YouTube and social media video presence from scratch

Poynter: How The Star Tribune is building its YouTube and social media video presence from scratch. “Over the course of 12 months, The Star Tribune went from having no visible content on its YouTube channel to publishing videos that have amassed thousands of views. Tribune staff did this while covering an intense news cycle, including the killing of George Floyd in their community. We’re breaking down how The Star Tribune spun up a new social-first video series, how they managed their workflow, and what major takeaways they’ve had from the process.”

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