The Register: In a trial run, Google Chrome to corral netizens into groups for tailored web ads rather than target individuals

The Register: In a trial run, Google Chrome to corral netizens into groups for tailored web ads rather than target individuals . “Google’s cookie banishment plan followed shortly after its Privacy Sandbox announcement, a set of proposals since augmented with suggestions from other ad tech firms – there have been about 30 of them to date – that redefine how online ads get auctioned and how behavioral ad targeting can work without the privacy risks.”

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