Brookings Institution: Do not expect too much from the Facebook antitrust complaints

Brookings Institution: Do not expect too much from the Facebook antitrust complaints. “The need to please advertisers will inevitably frustrate the widespread expectation that a Facebook breakup will lead to better privacy protections for users. True, there will be a one-time benefit for user privacy as Facebook’s integrated data base is ripped apart into separate profiles of WhatsApp, Instagram, and Facebook users. But each of these companies will rapidly rebuild their user profiles with new data and continue their efforts to exploit this data to personalize services and advertising.”

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