Phys .org: COVID-19 has crippled the winter sports industry—but a digital revolution will help it recover

Phys .org: COVID-19 has crippled the winter sports industry—but a digital revolution will help it recover. “It was all going so well. When China sparked the greatest winter sports boom in history by trying to inspire 300m people ahead of the Olympics in Beijing in 2022, the forecast for the industry was great. The 2018/2019 season was the most successful for 20 years, as the American and European markets were thriving too. Then the pandemic hit, and winter sports, like many other industries, were severely affected. But our recent research suggests the technological developments the pandemic has also ushered in could help secure its future by changing the way elite sportspeople and amateurs approach the sports they love.”

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