Bloody Elbow: UFC partners with TikTok, looking to tap into the social media platform’s young user base

I never thought I’d link to a news site called Bloody Elbow, but here we are. Bloody Elbow: UFC partners with TikTok, looking to tap into the social media platform’s young user base. “According to the announcement, the UFC will have TikTok shows that take a look at ‘weigh-ins, press conferences, interviews, arena tours, fighter training segments and more.’ The UFC will also assign a dedicated employee that will work with TikTok directly to produce both live and VOD content, with the deal starting with Saturday’s Blaydes vs Lewis event.”

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