Scientific American: ‘March Mammal Madness’ Brings Simulated Animal Fights to Huge Audiences

Scientific American: ‘March Mammal Madness’ Brings Simulated Animal Fights to Huge Audiences. “Ever idly wondered if a capybara could somehow take down an elephant in a beachfront brawl? That’s the kind of thinking behind March Mammal Madness (MMM), an annual social media event based on the March Madness NCAA Men’s College Basketball Tournament. Like its namesake, this educational project encourages viewers to fill out brackets predicting which teams would triumph in a hypothetical head-to-head showdown—with the ‘teams’ in this version being specific mammals.”

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