SupChina: How China’s livestream industry is revolutionizing ecommerce

SupChina: How China’s livestream industry is revolutionizing ecommerce. “As office workers are going home, that’s when Cherie, who just turned 30 last year, begins her day. At 7:30 p.m. sharp, she greets her audience in her livestream room on Alibaba’s retail marketplace Taobao. In a plain white shirt and slim blue jeans, she prepares some mix-and-match games. She puts on a beige handmade wool coat, the first product she is selling tonight, and poses for the camera.”

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