Here’s what you need to know about FLoC: Google’s alternative to individual tracking (Neowin)

Neowin: Here’s what you need to know about FLoC: Google’s alternative to individual tracking. “Google made some waves earlier this week when it boasted that it will soon stop tracking individuals via ads and their browsing activities. Many have understandably been wary about this announcement and believe that there must be a loophole which will still allow Google to track you and present you targeted ads. As usual, it is important to look past the headlines, as the devil is in the details. In this piece, we will take a look at what Google is proposing as an alternative to its usual tracking capabilities.”

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