TechCrunch: Walmart to host a new livestream shopping event on TikTok, following successful pilot

TechCrunch: Walmart to host a new livestream shopping event on TikTok, following successful pilot. “In December, Walmart partnered with TikTok on the first pilot test of a new livestreamed shopping experience in the U.S. on the video platform. That test seemingly performed well, as today Walmart announced it will return to TikTok to host another livestream shopping event, the ‘Spring Shop-Along: Beauty Edition,’ which will feature TikTok creators and influencers in an hour-long livestream.”

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