NiemanLab: How Yahoo News reached 1 million followers on TikTok in 1 year

NiemanLab: How Yahoo News reached 1 million followers on TikTok in 1 year. “Picture Yahoo users and you probably envision a group that’s older and a bit less digitally savvy than those relying on, say, Google’s suite. (The research says you’re not wrong.) On TikTok, in contrast, 63% of users are younger than 30 — including 33% still in their teens. So you might be thinking: Yahoo News? On TikTok?”

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