Washington Post: Massive Facebook study on users’ doubt in vaccines finds a small group appears to play a big role in pushing the skepticism

Washington Post: Massive Facebook study on users’ doubt in vaccines finds a small group appears to play a big role in pushing the skepticism. “The company’s data scientists divided the company’s U.S. users, groups and pages into 638 population segments to explore which types of groups hold vaccine hesitant beliefs. The document did not identify how Facebook defined a segment or grouped communities, but noted that the segments could be at least 3 million people. Some of the early findings are notable: Just 10 out of the 638 population segments contained 50 percent of all vaccine hesitancy content on the platform. And in the population segment with the most vaccine hesitancy, just 111 users contributed half of all vaccine hesitant content.”

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