Fierce Biotech: Clinical trial firms tap social media ‘influencers’ for virtual trial recruitment drive

Fierce Biotech: Clinical trial firms tap social media ‘influencers’ for virtual trial recruitment drive. “As the hype around so-called siteless trials continues unabated, two trial tech firms are joining forces to tap social media influencers to help push more patients into studies. The pair: decentralized clinical research company Thread and trial recruitment firm CureClick. They say their new pact will allow sponsors and contract research organizations to ‘access the power of patient activist-driven crowdsourcing to improve recruitment’ in virtual trials.”

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