Newswise: Health ads in users’ customized online sites may evoke negative reactions

Newswise: Health ads in users’ customized online sites may evoke negative reactions. “In a study, the researchers found that people who gained a feeling of control when they customized an online website were more likely to perceive the health message as a threat to their freedom, lowering the chance that they will adopt the message’s advice. On the other hand, when customization bolstered the users’ sense of identity, they did not resent the message as much and were more willing to consider the ads’ recommended behavioral changes, according to the researchers.”

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