Business of Fashion: Ted Baker Becomes First Fashion Brand With a ‘Club’ on Clubhouse

Business of Fashion: Ted Baker Becomes First Fashion Brand With a ‘Club’ on Clubhouse. “The British label is launching a branded-content series on the audio-only platform hosted by Abraxas Higgins, an active Clubhouse user with 370,000 followers on the app. Ted Baker has six talks scheduled with Higgins, where the hour-long conversations will discuss the intersection of British culture and fashion. Guests like artists Greta Bellamacina and Kojey Radical, both of whom appeared in Ted Baker’s most recent campaign, will participate in the discussions.

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