New York Times: Google Aims to Be the Anti-Amazon of E-Commerce. It Has a Long Way to Go.

New York Times: Google Aims to Be the Anti-Amazon of E-Commerce. It Has a Long Way to Go.. “In the last year, Google eliminated fees for merchants and allowed sellers to list their wares in its search results for free. It is also trying to make it easier for small, independent shops to upload their inventory of products to appear in search results and buy ads on Google by teaming up with Shopify, which powers online stores for 1.7 million merchants who sell directly to consumers. But like Google’s many attempts during its two-decade quest to compete with Amazon, this one shows little sign of working.”

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