State of New York: Governor Cuomo Announces Statewide Launch of “Roll Up Your Sleeve” Campaign and Encourages New Yorkers Age 16-Plus Who Are Eligible for the COVID-19 Vaccine Tuesday, April 6 to Schedule an Appointment

State of New York: Governor Cuomo Announces Statewide Launch of “Roll Up Your Sleeve” Campaign and Encourages New Yorkers Age 16-Plus Who Are Eligible for the COVID-19 Vaccine Tuesday, April 6 to Schedule an Appointment. “Governor Andrew M. Cuomo today announced the start of the statewide “Roll Up Your Sleeve” ad campaign to encourage all New Yorkers, especially those from neighborhoods where COVID was most devastating, to get vaccinated. The ads will be shown on television and online statewide beginning April 7. The ads were directed by Contagion screenplay writer Scott Burns, and shot at New York City’s Columbia University Mailman School of Public Health. This effort comes as universal eligibility for the COVID-19 vaccine goes into effect and all New Yorkers 16-years-of-age and older are eligible to receive the vaccine starting April 6.”

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