The Verge: Google reportedly ran secret ‘Project Bernanke’ that boosted its own ad-buying system over competitors

The Verge: Google reportedly ran secret ‘Project Bernanke’ that boosted its own ad-buying system over competitors. “Google wrote in the unredacted filing that data from Project Bernanke was ‘comparable to data maintained by other buying tools,’ according to the Journal. The company was able to access historical data about bids made through Google Ads, to change bids by its clients and boost the clients’ chances of winning auctions for ad impressions, putting rival ad tools at a disadvantage. Texas cited in court documents an internal presentation from 2013 in which Google said Project Bernanke would bring in $230 million in revenue for that year.”

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