CBC: Black market in Google reviews means you can’t believe everything you read

CBC: Black market in Google reviews means you can’t believe everything you read. “When Roman Abramovich, a Russian billionaire and owner of the English Premier League’s Chelsea Football Club, appeared to have posted a Google review complaining that a Manitoba moving company lost three of his watches, Chris Pereira knew something was wrong. The oligarch had never been a customer at Riverbend Moving and Storage, a small business that offers residential and commercial moving services in Winnipeg. The review was fake, and fit a pattern that Pereira, the company’s vice president of sales, had been observing for months — a slew of made-up complaints targeting the company’s online reputation.”

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