Poynter: Brand over substance may determine the public’s perception of news articles, study says

Poynter: Brand over substance may determine the public’s perception of news articles, study says . “The public’s perception of a news outlet’s trustworthiness may come down to branding rather than content, according to a recently released study from the Knight Foundation and Gallup. The study used data from a specially designed news aggregation platform called NewsLense to test participants’ perceptions and interactions with articles from outlets identified as either ‘sympathetic,’ ‘no lean,’ or ‘adversarial.'”

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