High Snobiety: Seriously, Who’s Going To Buy The Van Gogh Museum’s Perfume?

High Snobiety: Seriously, Who’s Going To Buy The Van Gogh Museum’s Perfume?. “It’s one thing to merchandise artists into mousepads and digital collectibles. It’s another matter entirely to translate 2D artworks into IRL smells. That’s exactly what the Van Gogh Museum proposes, however, with a forthcoming collection of themed fragrances cooked up by British brand Floral Street. It’s far from the institution’s first off-kilter collab, but it’s a truly bizarre one, proposing scents inspired by an unnamed selection of Van Gogh paintings.”

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