Rappler: Anti-vaxxers make up to $1.1 billion for social media companies

Rappler: Anti-vaxxers make up to $1.1 billion for social media companies. “The global anti-vaccination industry, including influencers and followers, generates up to $1.1 billion in annual revenue for social media giants, according to a damning new report published this week. Anti-vaccine content creates a vast amount of engagement for leading technology platforms, including Facebook and Instagram, with an estimated total social media audience of 62 million people. The arrangement works both ways, with the anti-vax industry earning up to $36million a year.”

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