ESPN: New partnership will allow college athletes to earn money from content posted on Twitter

ESPN: New partnership will allow college athletes to earn money from content posted on Twitter. “A company that has partnered with dozens of college athletic departments on name, image and likeness programming announced a deal with Twitter on Thursday that will allow athletes to monetize video posts on the social media platform. In less than a month, several state laws will go into effect that will make it possible for college athletes to be paid for endorsements, sponsorship deals and personal appearances.”

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